Orthex’s business

Orthex is a leading Nordic houseware company. Orthex designs, produces and sells household products with a mission to make consumers’ everyday life easier. Orthex offers a broad assortment of household products in four product categories: Storage, Kitchen, Home & Yard and Plant Care.

Orthex strives to create functional, sustainable and high quality household products. Orthex also aims to be the industry forerunner in sustainability.

Orthex markets and sells its products under three main consumer brands: SmartStore, GastroMax and Orthex. In addition, it sells externally produced kitchen products under the Kökskungen brand. Orthex’s core geographic markets include the Nordic countries of Finland, Sweden, Norway, Denmark and Iceland, and Orthex’s key geographic export markets, the Western European countries of Germany, France and the United Kingdom.