Management Team

The CEO is responsible for Orthex’s operational management. The CEO prepares matters on which decisions are to be made by the Board of Directors, develops Orthex’s operations in line with the targets agreed with the Board of Directors, and ensures proper implementation of decisions of the Board of Directors. The CEO is also responsible for ensuring that Orthex’s business operations are in compliance with existing legislation and applicable regulations. The CEO chairs meetings of the management team.

The task of the management team is the overall management of Orthex’s business. Members of the management team have specific authority in their individual areas of responsibility, and their duty is to develop Orthex’s operations in line with the targets set by the Board of Directors and the CEO.

The management team is appointed by the Board of Directors. The management team meets regularly on a monthly basis.

Alexander Rosenlew

Chief Executive Officer and a member of the management team of Orthex since 2010

Born 1971

Finnish citizen
Master’s degree in Economics and a Master’s degree in Management
Shareholding: 2,022,726

Finnish citizen
Master’s degree in Economics and a Master’s degree in Management
Shareholding: 2,022,726

Work experience

  • Colgate-Palmolive, Country Manager Finland between 2002 and 2010
  • Nestlé Group, sales and marketing management positions between 1997 and 2002

Current positions of trust

  • Chair of the Boards of Directors of Sassabe Oy since 2011
  • Chair of the Boards of Directors of Oy Rosaco Ab since 2004
  • A member of the Boards of Directors of the Chemical Industry Federation of Finland since 2018
  • A member of the Boards of Directors of Avainlippu Oy since 2018
  • A member of the Executive Committee of the Association for Finnish work since 2016
  • A member of the Boards of Directors of the Finnish Plastics Industries Federation since 2015
  • A member of the Boards of Directors of Lagerblad Foods Ltd since 2007
  • A member of the Boards of Directors of the Fastighets Ab Ekenäs-Fix since 2001

Saara Mäkelä

Chief Financial Officer and a member of the management team of Orthex since 2017

Born 1976

Finnish citizen
Master’s degree in Economics
Shareholding: 141,000

Finnish citizen
Master’s degree in Economics
Shareholding: 141,000

Work experience

  • Finance Manager at Oy Transmeri Group Ab between 2014 and 2017
  • Controller at Oy Transmeri Ab in 2013
  • Business Controller at Iittala Group Oy between 2010 and 2013
  • Business Controller at L’Oréal Finland between 2001 and 2010

Hanna Kukkonen

Chief Marketing Officer and a member of the management team of Orthex since 2012

Born 1973

Finnish citizen
Master’s degree in Economics
Shareholding: 200,800

Finnish citizen
Master’s degree in Economics
Shareholding: 200,800

Work experience

  • Director positions within marketing and product development at HKScan Corporation between 2007 and 2012
  • Various positions in marketing and product development at L’Oréal Group between 1994 and 2006

Michel Mercier

Sales Director, Export and a member of the management team of Orthex since 2015

Born 1966

French citizen
Master’s degree in Agricultural Engineering and a Certificate in Global Management
Shareholding: 209,100

French citizen
Master’s degree in Agricultural Engineering and a Certificate in Global Management
Shareholding: 209,100

Work experience

  • Export director and other manager positions at Tulikivi between 1997 and 2015
  • Export manager at Rhone-Poulenc Ceres between 1994 and 1997

Nicholas Ledin

Sales Director, Nordic since 2020 and a member of the management team of Orthex since 2015

Born 1970

Swedish citizen
High school graduate
Shareholding: 60,350

Swedish citizen
High school graduate
Shareholding: 60,350

Work experience

  • Sales Director, Scandinavia of Orthex between 2015 and 2020
  • Sales Manager, Sweden and Norway of Orthex between 2011 and 2015
  • Sales Manager, Sweden of Orthex between 2003 and 2011
  • District Manager of Orthex between 2001 and 2003
  • District Manager at Curver Scandinavia between 2000 and 2001
  • District Manager at E Säljinvest AB between 1994 and 2000

Hans Cronquist

Operations Director, Tingsryd and a member of the management team of Orthex since 2019

Born 1970

Swedish citizen
Master’s degree in Mechanical Engineering
Shareholding: 98,400

Swedish citizen
Master’s degree in Mechanical Engineering
Shareholding: 98,400

Work experience

  • Technical Manager Operations at Volvo Construction Equipment AB, Braås Site, between 2013 and 2019
  • Management positions in Purchasing and Production at Volvo Construction Equipment AB between 2004 and 2013
  • Purchasing tasks at Volvo Construction Equipment AB between 1999 and 2004

Peter Ottosson

Operations Director, Gnosjö and a member of the management team since 2013

Born 1974

Swedish citizen
Bachelor’s degree in Machine Engineering and an Executive Master’s in Business Administration
Shareholding: 90,100

Swedish citizen
Bachelor’s degree in Machine Engineering and an Executive Master’s in Business Administration
Shareholding: 90,100

Work experience

  • Factory Manager, Gnosjö of Orthex between 2009 and 2020
  • Chief Operating Officer, Sweden of Orthex between 2018 and 2019
  • Production Manager at Sveico AB between 2006 and 2009
  • Quality Manager and project management at Rapid Granulator AB between 1997 and 2006

Current positions of trust

  • A member of the Board of Directors of Ragnar Sandberg & Söner Mekaniska AB since 2013

Tom Ståhlberg

Operations Director, Lohja and a member of the management team since 2012

Born 1969

Finnish citizen
Master’s degree in Industrial Engineering and Management
Shareholding: 314,000

Finnish citizen
Master’s degree in Industrial Engineering and Management
Shareholding: 314,000

Work experience

  • Operations Director, Lohja since 2012
  • Operation Director, Schoeller Arca Systems NE 2006 and 2012
  • Supply Manager, Schoeller Arca Systems AB between 2004 and 2006
  • Production Manager, Arca Systems Oy between 1998 and 2004