Orthex business

Orthex is a leading Nordic houseware company. Orthex designs, produces, markets, and sells household products with a mission to make consumers’ everyday life easier. Orthex offers a broad assortment of household products in four product categories: Storage, Kitchen, Plant Care, and Home & Yard.

Orthex strives to create functional, sustainable and high-quality household products. Orthex also aims to be the industry forerunner in sustainability. The corporate video below illustrates the main elements of Orthex business. Please accept the marketing cookies to watch this video. You can open the cookie settings from the round icon on the left corner of the page.

Orthex brands and markets

Orthex markets and sells its products under three main consumer brands: SmartStore™, GastroMax™ and Orthex™. In addition, it sells kitchen products under the Kökskungen™ brand. Orthex’s core geographic markets are the Nordics and the export markets. The export markets are divided into the Rest of Europe and the Rest of the world. Orthex is headquartered in Espoo, Finland, and it currently has eight local sales organisations located in the Nordics, Germany, France, the United Kingdom, and the Benelux.