Orthex business - Orthex Group

Orthex is a European houseware company. Orthex creates, produces, and markets high-quality, functional and sustainable products with the purpose to create long-lasting solutions for an organised and enjoyable home while making consumers’ everyday life easier. Orthex’s offering is based on deep consumer insights, appealing and creative concepts and leading brands. Orthex’s products cover a multifunctional assortment of storage boxes, kitchen utensils and products for home and garden.

Orthex aims to be the industry benchmark in sustainability. Orthex’s high-quality products are made for long-term use and are recyclable in all our markets. We are actively increasing the share of recycled and renewable raw materials in our products. At the same time, we continuously strive to reduce our emissions and to minimise our impact on the planet. The corporate video below illustrates the main elements of Orthex business. Please accept the marketing cookies to watch this video. You can open the cookie settings from the round icon on the left corner of the page.

Orthex brands and markets

Orthex’s main consumer brands are SmartStore™ in storage products, GastroMax™ in kitchenware and Orthex™ in home and garden products. In addition, it sells kitchen products under the Kökskungen™ brand. Orthex’s geographic markets are the Nordics, the Rest of Europe, and the Rest of the world. Orthex is headquartered in Espoo, Finland, and it currently has eight local sales organisations located in the Nordics, Germany, France, the United Kingdom, and the Benelux.