Management Team
The CEO is responsible for Orthex’s operational management. The CEO prepares matters on which decisions are to be made by the Board of Directors, develops Orthex’s operations in line with the targets agreed with the Board of Directors, and ensures proper implementation of decisions of the Board of Directors. The CEO is also responsible for ensuring that Orthex’s business operations are in compliance with existing legislation and applicable regulations. The CEO chairs meetings of the management team.
The task of the management team is the overall management of Orthex’s business. Members of the management team have specific authority in their individual areas of responsibility, and their duty is to develop Orthex’s operations in line with the targets set by the Board of Directors and the CEO.
The members of the management team are appointed by the Board of Directors together with the CEO. The management team meets regularly on a monthly basis.
Alexander Rosenlew
Chief Executive Officer and Chair of the Management Team since 2010
Born 1971
Finnish citizen
Master’s degree in Economics and a Master’s degree in Management
Shareholding: 2,084,405 (incl. shares held by Oy Rosaco Ab)
Finnish citizen
Master’s degree in Economics and a Master’s degree in Management
Shareholding: 2,084,405 (incl. shares held by Oy Rosaco Ab)
Work experience
- Colgate-Palmolive, Country Manager Finland between 2002 and 2010
- Nestlé Group, sales and marketing management positions between 1997 and 2002
Current positions of trust
- Member of the Board of Directors of Rapala VMC Corporation since 2023
- Member of the Board of Directors of the Chemical Industry Federation of Finland since 2018
- Member of the Board of Directors of Avainlippu Oy since 2018
- Member of the Board of Directors of the Finnish Plastics Industries Federation since 2015
- Member of the Board of Directors of Lagerblad Foods Ltd since 2007
Previous positions of trust
- Member of the Executive Committee of the Association for Finnish work between 2016 and 2022
Saara Mäkelä
Chief Financial Officer and management team member since 2017
Born 1976
Finnish citizen
Master’s degree in Economics
Shareholding: 141,833
Finnish citizen
Master’s degree in Economics
Shareholding: 141,833
Work experience
- Finance Manager at Oy Transmeri Group Ab between 2014 and 2017
- Controller at Oy Transmeri Ab in 2013
- Business Controller at Iittala Group Oy between 2010 and 2013
- Business Controller at L’Oréal Finland between 2001 and 2010
Current positions of trust
- Member of the Board of Ruohonjuuri Oy since 2024
Hanna Kukkonen
Chief Marketing and Sustainability Officer and management team member since 2012
Born 1973
Finnish citizen
Master’s degree in Economics
Shareholding: 201,530
Finnish citizen
Master’s degree in Economics
Shareholding: 201,530
Work experience
- Director positions within marketing and product development at HKScan Corporation between 2007 and 2012
- Various positions in marketing and product development at L’Oréal Group between 1994 and 2006
Tom Ståhlberg
Chief Supply Officer as of 1 March 2024 and management team member since 2012
Born 1969
Finnish citizen
Master’s degree in Industrial Engineering and Management
Shareholding: 316,250 (incl. holdings of closely associated persons)
Finnish citizen
Master’s degree in Industrial Engineering and Management
Shareholding: 316,250 (incl. holdings of closely associated persons)
Work experience
- Operations Director, Lohja between 2012 and 2024
- Operation Director, Schoeller Arca Systems NE 2006 and 2012
- Supply Manager, Schoeller Arca Systems AB between 2004 and 2006
- Production Manager, Arca Systems Oy between 1998 and 2004
Nicholas Ledin
Sales Director, Nordic, since 2020 and management team member since 2015
Born 1970
Swedish citizen
High school graduate
Shareholding: 62,475
Swedish citizen
High school graduate
Shareholding: 62,475
Work experience
- Sales Director, Scandinavia of Orthex between 2015 and 2020
- Sales Manager, Sweden and Norway of Orthex between 2011 and 2015
- Sales Manager, Sweden of Orthex between 2003 and 2011
- District Manager of Orthex between 2001 and 2003
- District Manager at Curver Scandinavia between 2000 and 2001
- District Manager at E Säljinvest AB between 1994 and 2000
Hans Cronquist
Operations Director, Tingsryd and management team member since 2019
Born 1970
Swedish citizen
Master’s degree in Mechanical Engineering
Shareholding: 100,700
Swedish citizen
Master’s degree in Mechanical Engineering
Shareholding: 100,700
Work experience
- Technical Manager Operations at Volvo Construction Equipment AB, Braås Site, between 2013 and 2019
- Management positions in Purchasing and Production at Volvo Construction Equipment AB between 2004 and 2013
- Purchasing tasks at Volvo Construction Equipment AB between 1999 and 2004