Orthex extends the SmartStore[TM] brand into food storage products
Orthex Corporation, Press release, 1 November 2023 at 11.00 a.m. EET
Orthex’s growth strategy is to become a leader in Europe in the home storage category with the SmartStoreTM brand.
As a part of executing its growth strategy, Orthex will extend the SmartStoreTM brand offering into food storage products. All Orthex’s food storage containers will be branded SmartStoreTM. The re-branding starts at the end of 2023 and will be ready by spring of 2024.
Orthex is continuing to increase the use of renewable raw materials in food storage products. From now on, SmartStoreTM Vision dry food keepers and SmartStoreTM Snack lunch boxes will contain at least 20% renewable, ISCC PLUS certified material, which is allocated by applying the mass balance approach. These product series are manufactured at the Orthex's Lohja factory in Finland.
“This re-branding allows more efficient investments in brand building”, comments Orthex CEO Alexander Rosenlew.
In addition to lunch boxes, the offering of SmartStoreTM food storage products will contain an extensive selection of items for organising food cabinets, fridges, and freezers.
Alexander Rosenlew, CEO, Orthex Corporation
Tel. +358 (0)40 500 3826
Hanna Kukkonen, CMSO, Orthex Corporation
Tel. +358 (0)40 053 8886
Nasdaq Helsinki Ltd
Orthex in brief
Orthex (ORTHEX, Nasdaq Helsinki, Finland) is a leading Nordic houseware company. Orthex offers a broad assortment of practical and durable household products with a mission to make consumers’ everyday life easier. Orthex main consumer brands are SmartStore™ in storage products, GastroMax™ in kitchenware and Orthex™ in home and plant care categories. Orthex aims to be the industry forerunner in sustainability and to become carbon neutral in its production by 2030. Read more www.orthexgroup.com.
Orthex’s net sales in 2022 were 84.0 million euros. The company has customers in more than 40 countries and local sales offices in the Nordics, Germany, France, and the UK.